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# AI and the future of GTM strategy:  Critical skills for leaders [Video]
- URL: https://www.cmoalliance.com/ai-and-the-future-of-gtm-strategy-critical-skills-for-leaders-video/
- Published: 2025-08-21T08:54:07.000Z
- Updated: 2025-08-21T08:58:50.000Z
- Description: In this episode, Angeley Mullins shares how AI is transforming go-to-market strategy, replacing traditional roles with the rise of the GTM engineer. It outlines the critical skills (like prompting, tool mastery, and authentic branding) that leaders need to succeed in the next 1–3 years.
- Author: Cecilia Toro
- Tags: CMO Convo, Leadership, AI & Automation

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