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# B2C and B2B marketing convergence: Disrupting traditional approaches to audience engagement
- URL: https://www.cmoalliance.com/b2c-and-b2b-marketing-convergence/
- Published: 2025-04-23T08:44:23.000Z
- Updated: 2026-01-25T10:33:30.000Z
- Description: The most effective marketing today blends B2B precision with B2C emotion. It’s no longer about silos—it’s about creating human experiences that resonate across audiences.
- Author: CMO Alliance
- Tags: B2B Marketing, B2C Marketing, Live sessions

CMOnow is your chance to stream exclusive talks and presentations, hosted by marketing experts and industry leaders. 

It's a unique opportunity to watch the most sought-after marketing content. Each stream delves deep into a key marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions. 

🎥 Access exclusive talks and presentations  
✅ Develop your understanding of key topics and trends  
🗣 Hear from experienced marketing leaders  
👨‍💻 Enjoy regular in-depth sessions

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[Watch OnDemand](https://www.linkedin.com/events/cmonow-disruptingtraditionalapp7320728916149583873/theater/)

Modern marketing doesn’t fit neatly into a B2B or B2C box—and that’s a good thing.

This session will explore how top marketing leaders are breaking down the walls between business and consumer approaches to craft smarter, more resonant campaigns. You’ll walk away with actionable insights on what each side can learn from the other—and how blending techniques can drive better business outcomes.

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### In this session, you’ll discover:

🎯 Discover how B2B and B2C tactics are converging in today's marketing landscape  
📈 Learn from real-world campaigns that broke the mold and delivered results  
🤝 Explore how marketing can evolve with today’s buyers—regardless of industry  
🧠 Get a strategic edge in standing out across fragmented, fast-moving markets

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### Meet the speaker:

[Jean Lawrence](https://www.linkedin.com/in/jean-lawrence/), Chief Marketing Officer, Cloud and Network Services, Nokia

Jean Lawrence leads the global marketing and communications organization responsible for portfolio marketing, content creation, digital campaigns, field marketing, partner marketing, product launches, analyst relations, press, and executive communication for Nokia Cloud & Network Services. She helps communications service providers and enterprises realize the benefits of 5G, cloud and the digital economy by securing and automating operations and networks, gaining business insights and efficiencies through AI, and monetizing new business models. In her 25 years of tech industry experience, Jean has held marketing, strategy, communication and product development leadership positions at Oracle, Computer Sciences Corporation, Motorola, and T-Mobile. She holds an MBA from the Kellogg School of Management at Northwestern University and a Bachelor of Arts from the University of Notre Dame.

![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/2025/04/Jean-Lawrence.jpg)