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# CMO Convo | The tech transforming customer experiences | Yahya Mohamed Mao
- URL: https://www.cmoalliance.com/cmo-convo-the-tech-transforming-customer-experiences-yahya-mohamed-mao/
- Published: 2023-05-03T07:00:33.000Z
- Updated: 2023-05-03T07:00:43.000Z
- Description: Does the secret to the future of incredible customer experiences lie in emerging technologies?
- Author: Will Whitham
- Tags: Podcasts, CMO Convo, Consumer Insights, MarTech, AI & Automation

Customers, whether it's B2B or B2C, have high expectations for brands these days.

In order to really forge a long-term relationship between brands and customers, they expect top-notch customer experience, personalized messaging and content, and a sense of excitement when engaging with you.

If that sounds like A LOT, then you're not wrong. But Yahya Mohamed Mao, Head of Marketing and Business Development at Swiss GRC, thinks that the secret to the future of incredible customer experiences involves a combination of emerging technologies like VR, the Metaverse, and (of course) AI.

Find out what's possible now with that tech, and what the future might hold, in this episode.

[Listen to the full episode and more](https://www.cmoalliance.com/cmo-convo-podcast/?wchannelid=vmp1p6vrw9&wmediaid=n0guxymk3b)

## Key talking points

- What people expect from brands when it comes to customer experience.
- Current customer experience applications for AI, VR, and the Metaverse.
- How these applications could evolve in the future.

## About the guest

Yahya Mohamed Mao is a Marketing Specialist, Author, and Mentor, currently serving as the Head of Business Development & Marketing at Swiss GRC. With a passion for innovation and disruption, Yahya's areas of expertise and interest span a wide range of topics, including FinTech, Governance, Risk & Compliance (GRC), Artificial Intelligence, Digital Marketing, and Smart Cities. He is a regular contributor to industry publications, providing insights and expertise on the latest trends and innovations in these areas.  
  
With a deep understanding of the intersection of technology and marketing, Yahya is dedicated to helping companies embrace innovation and drive growth in today's ever-changing landscape. 

## Join the conversation

What did you think about this episode? Let us know, contact [hello@cmoalliance.io](https://www.cmoalliance.com/cmo-convo-making-your-customers-your-growth-priority-amanda-malko/hello@cmoalliance.io), speak to us on our socials, or get involved with the discussion on the [CMO Alliance Community](https://www.cmoalliance.com/join-the-community/) Slack channel.  
  
Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact [contribute@cmoalliance.io](https://www.cmoalliance.com/cmo-convo-making-your-customers-your-growth-priority-amanda-malko/contribute@cmoalliance.io)

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**What do you think the future holds for customer experience? The [CMO Alliance Community Slack](https://www.cmoalliance.com/join-the-community/) channel is the perfect place to discuss this topic with a global network of CMOs and marketing leaders.** 

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