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# Balancing short-term performance vs. long-term brand equity | CMO Labs
- URL: https://www.cmoalliance.com/cmo-labs-workshops/balancing-short-term-performance-vs-long-term-brand-equity-cmo-labs/
- Published: 2026-06-10T12:06:54.000Z
- Updated: 2026-06-10T13:05:22.000Z
- Author: Laurie Barton
- Tags: CMO Labs, #live-series-session

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