> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Changing the narrative: from cost-center to growth driver | CMO Labs
- URL: https://www.cmoalliance.com/cmo-labs-workshops/changing-the-narrative-from-cost-center-to-growth-driver-cmo-labs/
- Published: 2026-06-10T12:05:39.000Z
- Updated: 2026-06-10T13:05:43.000Z
- Author: Laurie Barton
- Tags: CMO Labs, #live-series-session

_No content available._