The CMO Summit San Francisco is fast approaching, so we caught up with Noa Elan to get an insight into her session and what she's most looking forward to.
Please introduce yourself.
My name is Noah and I'm Head of Marketing for Bubbles. I'm calling in from Maui Hawaii, where I've been living this past here. I'm so grateful for the new workplace norms that are emerging right now as it means that I'm able to live in such a chill place like Maui and still do such intense work like working at an early stage startup. I can't wait to be in the Bay Area in all the hustle and bustle of urban life and meet all of you.
What will you be discussing at the upcoming CMO Summit?
At the CMO summit, I'm going to be giving a talk about how to rethink marketing in a product-led growth world.
Product-led growth has become one of the new business models for growing companies, specifically B2B companies, but also B2C. Product-led growth requires marketers and business leaders to completely rethink the marketing stack and how we think about a campaigns growth metrics. I'm going to give an overview of how that transition has been for me moving from companies like Adobe, Lift and Square to a company that is PLG driven like Bubbles, and what shift I had to do in terms of resourcing and measurements and even internal relationships within the company in order to adapt it.
What do you think the top three priorities should be for CMOs right now?
1.
Continue being an amazing co-pilot to your CEO. It doesn't matter how great marketing is working right now and it doesn't matter if you're hitting all the goals and all the threshold, make sure that you're the person that you're CEO trusts with anything that's happening as a lot of things are happening right now right?
It could be financial, it could be product related, it could be fundraising related, make sure that you're available to pivot to help the larger company and what where leadership needed to be.
2.
Number two is help with internal micro marketing. There's a lot of uncertainty now for employees about their and the future of the companies and where they're going. It's really important right now to focus on building trust, building the vision and building the inspiration for why employees are working at the companies and why they should work hard. Â
So how do we as marketers use our storytelling capabilities to inspire people to do their best work and continue showing up.
3.
And the third one I would say is balancing and reconsidering how you balance your short term and long term understanding of the current economic situation and what that means for your specific company.
What are you most looking forward to about the CMO Summit?
Oh my God, I am so stoked to meet everyone soon! The biggest thing that I am looking forward to is learning from other people and hearing what they do. Hearing what other people do specifically in either other functions or industries is such a catalyst for my own creativity and thinking outside of the box.
It's been so long since I've connected with people who are not immediately in the sphere of my work, so I can't wait to learn and connect and get inspired and shift my thinking about marketing based on what other people are doing.
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