> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# "Consumers don't buy features"with Brian Button [Video]
- URL: https://www.cmoalliance.com/consumers-dont-buy-features-with-brian-button-video/
- Published: 2026-06-25T10:00:49.000Z
- Updated: 2026-06-25T10:00:54.000Z
- Description: Brian Button joins Michal Lasman to break down why brand is your most powerful competitive advantage.
- Author: Amelia Wilson
- Tags: Podcasts, Video

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