> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Driving sustainable revenue growth in marketing [Video]
- URL: https://www.cmoalliance.com/driving-sustainable-revenue-growth-in-marketing-video/
- Published: 2025-07-03T13:35:07.000Z
- Updated: 2025-07-03T13:37:33.000Z
- Description: In this conversation, Sushovan Saha (Attentive.ai) shares how marketing has evolved into a core revenue function. He discusses aligning teams, leveraging unconventional channels, and using data to reverse-engineer growth strategies.
- Author: Cecilia Toro
- Tags: Video, Growth Marketing, CMO Convo, Leadership

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