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# Future of Marketing   2025 report
- URL: https://www.cmoalliance.com/future-of-marketing-2025-report/
- Published: 2025-10-23T07:16:50.000Z
- Updated: 2025-10-23T10:02:58.000Z
- Description: 149-page write-up of everything marketing in 2025, including trends, budgets, salaries, AI, skills, and more. Download your free copy today.
- Author: Charley Gale
- Tags: Reports

### **AI. Budgets. Burnout. ROI. Welcome to marketing in 2025.**

We surveyed and interviewed **100s of CMOs, VPs, and senior marketers** across industries to uncover: 

- Where budgets are moving (and where they’re being cut)
- What channels and technologies are delivering real performance
- How AI is transforming marketing roles, creativity, and decision-making
- What skills and strategies will define the next generation of marketing leaders

👉

****149 pages. 13 chapters. Data-backed insights you can use now.**

[ Grab your copy ](https://www.cmoalliance.com/your-future-of-marketing-report-2025/) 

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## Why you’ll want this on your desk

**Because the future isn’t coming. It’s already here.**

The next 12 months will separate the marketers who *adapt fast* from those left catching up.

This report will help you:

- Benchmark your strategy, spend, and team against peers
- Anticipate where to invest before your competitors do
- Build data-backed cases for budget and headcount
- Reimagine how AI and automation fit into your roadmap
- Understand what top performers are prioritizing, and why

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## Inside the report

Each chapter digs into the real trends shaping 2025:

Chapter 

Theme 

Why it matters 

1\. Who took part 

The full profile of our respondents 

Know whose insights you’re reading 

2\. Marketing budgets 

Where the money’s going (and leaving) 

Plan investments with confidence 

3\. Priorities 

The top strategic focuses for 2025 

Align your team to what matters most 

4–5\. Content, paid, and performance 

Deep dives into organic, paid, and digital 

Discover what channels are really working 

6\. Challenges 

What’s keeping CMOs up at night 

Prepare for what’s next 

7–9\. Email, personalization, measurement 

The state of marketing precision 

Balance creativity with accountability 

10\. AI 

The revolution in motion 

Practical insights, not hype 

11–13\. The future, careers, compensation 

How the marketing org is evolving 

Benchmark your role, team, and growth path 

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[ Grab your copy ](https://www.cmoalliance.com/your-future-of-marketing-report-2025/) 

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## In partnership with [Webflow](https://webflow.com/)

Today’s CMOs are asked to own the brand and revenue.

They have to drive growth, faster, and with fewer resources while being dependent on engineering and a fragmented set of legacy marketing tools. 

Webflow’s AI-native Website Experience Platform (WXP) unleashes the superpowers of the modern marketer through a visual, composable CMS that empowers designers and marketers – not just engineers – to quickly build, manage, and optimize on-brand and enterprise-grade websites that deliver AI-powered personalized experiences, driving conversions and business growth.

Today over 300,000 of the best companies in the world – from The New York Times, to Dropbox, Away, Clear, Vice, TED, IDEO, to Orangetheory Fitness – are built on Webflow.