> ## Content Index > Fetch the complete content index at: https://www.cmoalliance.com/llms.txt > Use this file to discover other available public pages before exploring further. # Future of Marketing Report 2026-2027 - URL: https://www.cmoalliance.com/future-of-marketing-report-2026-2027/ - Published: 2026-10-22T06:39:27.000Z - Updated: 2026-10-23T03:30:36.000Z - Description: The 2026-2027 marketing report you’ve been waiting for, with insights on AI adoption, budgets, and the skills that’ll define the next generation of marketing leaders. Free download. - Author: Content Team - Tags: Reports The 2026-2027 marketing report you’ve been waiting for, with insights on AI adoption, budgets, and the skills that’ll define the next generation of marketing leaders. Free download. # The data marketing leaders are using to plan 2026-2027 96% of marketing teams use AI every day, but only 24% have made it an actual priority. Four in five don’t trust their own data enough to act on it, and three in five are still crediting an entire sale to one touchpoint. In this market, and with limited budgets, a hunch-based decision costs *far* more than it used to. This report comes from veteran marketing leaders, most with over a decade of experience, and names the exact operational gaps holding teams back so you can close them first. Read the report to uncover the frontline benchmark data you need to replace guesswork with clarity across your marketing strategy, tech stack, and team structure. In partnership with **Webflow**, **Sprout Social**, **Propensity**, and **Acquia**. [Download the report](#download) ![](https://v5.airtableusercontent.com/v3/u/58/58/1792735200000/K_4iD7p4-nyTVhS2x-Ab3A/LlvJ4LppNXegbm3D5EM2v9QtquNRbeJqA5BdjkRSQU8-_QsFY6iutEru8MvxzQ_fWd0krmhE-PGoaSXRKH0VIRqUQ-n4F0ThCG6-8_-2-VFrmxTBzioSkKLycmfagnDNO7VkoK6F3PomLcWre7E1jp-FgLe0oJIF9tqbQC5K_6OoC-7BJjc0uknCpdHrV4zGs7H6NyxfxUxfpKc1mg5ZiA/FilKpFu1FfG7asBytdKCUg74zJtiynhyQjrJfe2QXXg) ![](https://www.cmoalliance.com/assets/img/reports/decal-1.svg) ![](https://www.cmoalliance.com/assets/img/reports/decal-2.svg) ![](https://v5.airtableusercontent.com/v3/u/58/58/1792735200000/uC3jaEysIQpuQY0aE_Hmsw/tstHSyNeXc_hA7YW2QyM1CVOLywaiop281jYCHi2erFZID-BipFzDu3-c1QU_ON45mDohMw0Nexa76n01zitWrXfoUnzB4mALmc3KkAEWh2KT6sdUVnwM9s_8WrHMWZMOr3i_nLlUIHCrX2K_ovFSaet6Bx6guhH9hCTvQStbQCCeFhultbVGwSjHG-1C1p1/7m9PjZgoLw-xZX7nHchdj7NWQLtcwc3FYIpO21eJhBM) ## Who it's for This report is for anyone leading a marketing team into 2027\. It’ll show you where other leaders in your position are actually spending, hiring, and cutting right now. If you’re building a marketing career, it names the one skill CMOs say they’ll screen for in five years and shares some insider knowledge to help you get there first. Download the report to see exactly what’s about to separate the marketers who move up from the ones who get left behind. [Grab your copy](#download) ## Produced in partnership with: **Headline partner:** - **Webflow** **Additional partners:** - **Sprout Social** - **Propensity** - **Acquia** CMO Alliance and its sister communities under The Alliance umbrella have spent years publishing authoritative reports trusted across industries and business functions. Led by insights from our worldwide network of marketing leaders, one click is all that stands between you and a CMO report with The Alliance name behind it. A special thanks to Webflow, Acquia, Sprout Social, and Propensity for weighing in with their own take on the data throughout this report. Their perspective gives this report a level of detail a plain set of numbers never could. [Give me my copy](#download) ![](https://v5.airtableusercontent.com/v3/u/58/58/1792735200000/VSiViQNZTncyaCHKW8UTNw/GT9lgFTpQNTosmdgd-RtmHfM2hZduM-slbA6kWqtaGoOUnTeq47usS7cUgfW31nP3x22d4wimGKXMHUaHMuX_gsHjE5cSk7k68acBjebxcqhalialFGMN0VFx8PbRc13T7GaXPkBe80SYdk8ta1xd5-vpxQvfSNfqE6oLxqbKNkzfn3BIoQLReWjqfvVvHTd/aPTSTJTPfnkciZA7jU-LtpFjq2qGzABBNeQmM8TW6p4) ## What you’ll discover ![](https://www.cmoalliance.com/assets/img/reports/decal-3.svg) ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) What **96%** of marketers now do daily that only **18.3%** had fully integrated into workflows last year. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) The single biggest barrier blocking **80.7%** of marketers from delivering hyper-personalization. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) What **61.2%** of marketers are actively planning for their careers next year. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) Why short-form video dominates social media ROI at **79.5%**, while this once-hyped format sits dead last at just **6%**. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) The T-shaped marketer structure that experts in this report named as the future of team building. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) Why **62.9%** of marketers are still using an attribution model that credits the wrong channel for their wins. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) The one channel multiple CMOs said they'd cut first if forced to pull **20%** of the budget, and where they'd move that money instead. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) **78.3%** of marketers share the same top concern about AI, and it has *nothing* to do with job security. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) Where **2026-2027 marketing budgets** are really going, and why the middle ground between small and seven-figure budgets keeps shrinking. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) The two factors that outweigh salary by more than **two-to-one** when marketers evaluate their next role. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) Why the marketing teams with the biggest budgets aren't the largest companies, and what actually predicts who spends **$1M+**. ![bullet](https://www.cmoalliance.com/assets/img/check-bullet-point.svg) The number senior marketing leaders say they'd defend to their executive team if forced to choose just one. [Download the report](#download) ## Get your copy This report is free. Falling behind the CMOs who read it *isn’t.* Inside, you’ll find exactly how your priorities measure up against senior marketing leaders worldwide, which number is about to get harder to defend in your next planning meeting, and why burnout is already costing teams more than any line item in the budget. ![Report Image](https://v5.airtableusercontent.com/v3/u/58/58/1792735200000/6QRpNLIhtKoaxHGl94yOTg/8j7wtOPhyOVMLZRvK7sOzydXsVYVhSsGoLwclcQdB7O23YbOJ_9qZX4rHgsbvkHvFdXVr6q_vq08IjTSGwmX0Ru25pxROeW5J9uvM7hSqSiGxay0rIl_yIF8J3h9jV61wCDLaP9n1K-_co62AwO30VoVwv78IqjeZ09cLW-Zdqp3tasGCYRTOHAT8IY6_wslTLOghNTbCoMdUdY6cBMfOA/frIr_fSTYNRps6cdQv6_pwl3rAMX3RxclqUKejzI4Ac) [Give me my copy](#download) ![](https://www.cmoalliance.com/assets/img/reports/decal-4.svg) ![](https://www.cmoalliance.com/assets/img/reports/decal-5.svg) ![](https://www.cmoalliance.com/assets/img/reports/decal-4.svg) ![Report Image](https://v5.airtableusercontent.com/v3/u/58/58/1792735200000/6QRpNLIhtKoaxHGl94yOTg/8j7wtOPhyOVMLZRvK7sOzydXsVYVhSsGoLwclcQdB7O23YbOJ_9qZX4rHgsbvkHvFdXVr6q_vq08IjTSGwmX0Ru25pxROeW5J9uvM7hSqSiGxay0rIl_yIF8J3h9jV61wCDLaP9n1K-_co62AwO30VoVwv78IqjeZ09cLW-Zdqp3tasGCYRTOHAT8IY6_wslTLOghNTbCoMdUdY6cBMfOA/frIr_fSTYNRps6cdQv6_pwl3rAMX3RxclqUKejzI4Ac) ## Get your copy This report is free. Falling behind the CMOs who read it *isn’t.* Inside, you’ll find exactly how your priorities measure up against senior marketing leaders worldwide, which number is about to get harder to defend in your next planning meeting, and why burnout is already costing teams more than any line item in the budget. ## Please add title in Airtable Please add content in Airtable [Give me my copy](#download) ![](https://www.cmoalliance.com/assets/img/reports/decal-5.svg)