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# Future-proof marketing measurement for CMOs
- URL: https://www.cmoalliance.com/future-proof-marketing-measurement/
- Published: 2025-04-23T08:57:00.000Z
- Updated: 2025-06-19T09:30:07.000Z
- Description: How CMOs can measure the effect of their entire marketing funnel.
- Author: CMO Alliance
- Tags: AI & Automation, Articles, Data & Analytics, Live sessions

Marketing measurement has always been crucial for CMOs, but privacy regulations, walled gardens, and complex data make it harder than ever.

If proving your team's value is a challenge, you're not alone. 

In this live webinar, we’ll explore how AI-powered automation and triangulation can help you measure the incremental impact of your marketing activities across all channels.

[Watch OnDemand](https://pmmalliance.ondemand.goldcast.io/on-demand/55cb852d-abe2-4104-aa9a-27881e5d82d5)

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## **Why sign up**

- **Struggling with poor data accuracy?**  
Learn how to gain actionable insights even when traditional tracking signals are lost.
- **Looking to optimize your entire marketing funnel?**  
Discover the power of triangulation and AI to predict and drive growth.
- **Offline tactics too tricky to measure?**  
Understand how to measure the effectiveness of brand and offline marketing.

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## **What you’ll walk away with**

- **AI-driven data automation**: Discover how to measure the incremental impact of every marketing activity with triangulation.
- **Solutions to data accuracy challenges**: Overcome measurement hurdles with practical strategies for more accurate insights.
- **Optimized marketing funnel strategies**: Gain actionable insights to prove the value of your efforts and drive growth.

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## **Meet your speaker**

### **János Moldvay**

**VP of Measurement,** [**Funnel.io**](https://funnel.io/)

János has over 20 years of experience in marketing intelligence and AI-based attribution modeling, helping businesses grow and optimize marketing spending. As Funnel's head of measurement, he’s dedicated to transforming how businesses handle marketing data. Outside of work, he’s a passionate kitesurfer who loves tackling challenges.

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## **This webinar is designed for...**

- CMOs and senior marketing leaders tackling modern measurement challenges.
- Executives who are struggling with data accuracy and measuring both offline and digital efforts.
- Visionaries ready to use AI to optimize their marketing funnel for growth.