> ## Content Index > Fetch the complete content index at: https://www.cmoalliance.com/llms.txt > Use this file to discover other available public pages before exploring further. # Growth CMO Report 2022-23 - URL: https://www.cmoalliance.com/growth-cmo-report-2022-23-2/ - Published: 2022-12-08T10:42:16.000Z - Updated: 2025-03-19T16:14:37.000Z - Description: Discover the path to establishing and meeting growth goals in the Growth CMO Report 2022-23. Unlock your path to Growth CMO success with our report. - Author: Will Whitham - Tags: Market Research, Reports, Team management, MarTech Last year, we brought you our very first report, [The Growth CMO Report 2021](https://www.cmoalliance.com/the-growth-cmo-report-2021/). Now with many CMOs struggling to establish and meet growth goals, it’s time to remove the obstacles ahead of 2023. Want to find out what you need to succeed? Need a snapshot of how other CMOs are dealing with their current challenges, so you can build an effective response? Discover all this and more in the Growth CMO Report 2022-23. ## What’s in the report In this report, you’ll find: \-> The best practices for establishing realistic growth goals, which decision-makers are important, and which departments you need to work closest with for success. \-> Information on how to build an effective, growth-focused marketing team, along with the tools you need to equip them with. \->How CMOs are tackling the economic crises facing regions right now, and steps you too can take to not just survive, but thrive as a CMO. ## Some key facts to whet your appetite… - **Brand** and **Customer Marketing** are becoming much more important aspects of growth-focused marketing teams. - CMOs who regularly collaborate with Finance departments are **21.7% more effective at meeting growth goals**. - **Roughly half of all CMOs** have gaps in their tech stacks preventing them from meeting their goals. - CMOs who have their growth goals dictated to them without any collaboration are **15.11% less effective at meeting their goals** than those who collaborate with their CEO and the C-Suite. - A lack of clear, shared goals is the **biggest obstacle to inter-departmental collaboration**. - Marketing teams built with meeting growth goals as a top priority are **44.18% more effective at meeting their goals** than those built without it as a consideration. - **Over half of CMOs** don’t have access to enough data to reach their growth goals. - Economic downturns have affected the growth goals of **58.5% of CMOs**. ## Let’s keep the discussion going! Got feedback on the report, or ideas on future reports you’d like to see? Contact [hello@cmoalliance.io](https://www.cmoalliance.com/contact/hello@cmoalliance.io) today, or connect with us on our social channels. If you really want to pick the brains of leading CMOs on growth goals, there’s no better place than the [CMO Alliance Slack Community](https://www.cmoalliance.com/join-the-community/), where you’ll be able to chat with a global network of marketing leaders. [ ![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/2021/03/CMO-Alliance-Community-ad.png) ](https://www.cmoalliance.com/join-the-community/?utm%5Fsource=article&utm%5Fmedium=banner&utm%5Fcampaign=community-ad) ## What’s in the report In this report, you’ll find the best practices for establishing realistic growth goals, which decision-makers are important, and which departments you need to work closest with for success. You’ll find information on how to build an effective, growth-focused marketing team, along with the tools you need to equip them with. And, for the first time, we take a look at how CMOs are tackling the economic crises facing regions right now, and steps you too can take to not just survive, but thrive as a CMO. [Get your copy](https://productmarketingall.typeform.com/to/SmCDB8oT) ## Some key findings to whet your appetite… - **Brand** and **Customer Marketing** are becoming much more important aspects of growth-focused marketing teams. - CMOs who regularly collaborate with Finance departments are **21.7% more effective at meeting growth goals**. - **Roughly half of all CMOs** have gaps in their tech stacks preventing them from meeting their goals. - CMOs who have their growth goals dictated to them without any collaboration are **15.11% less effective at meeting their goals** than those who collaborate with their CEO and the C-Suite. - A lack of clear, shared goals is the **biggest obstacle to inter-departmental collaboration**. - Marketing teams built with meeting growth goals as a top priority are **44.18% more effective at meeting their goals** than those built without it as a consideration. - **Over half of CMOs** don’t have access to enough data to reach their growth goals. - Economic downturns have affected the growth goals of **58.5% of CMOs**. ## Let’s keep the discussion going! Got feedback on the report, or ideas on future reports you’d like to see? Contact [hello@cmoalliance.io](https://www.cmoalliance.com/contact/hello@cmoalliance.io) today, or connect with us on our social channels. If you really want to pick the brains of leading CMOs on growth goals, there’s no better place than the [CMO Alliance Slack Community](https://www.cmoalliance.com/join-the-community/), where you’ll be able to chat with a global network of marketing leaders. [ ![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/2021/03/CMO-Alliance-Community-ad.png) ](https://www.cmoalliance.com/join-the-community/?utm%5Fsource=article&utm%5Fmedium=banner&utm%5Fcampaign=community-ad)