> ## Content Index
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# How brand guides strategy  in times of change [Video]
- URL: https://www.cmoalliance.com/how-brand-guides-strategy-in-times-of-change-video/
- Published: 2026-02-19T07:49:32.000Z
- Updated: 2026-02-19T07:49:32.000Z
- Description: In this episode, Finola McDonnell (Financial Times) explores why resilience is less about speed and more about identity. From AI and platform shifts to community and trust, she makes the case for brands that evolve without losing who they are.
- Author: Cecilia Toro
- Tags: Brand strategy, AI & Automation, Leadership, CMO Convo, Podcasts

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