> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# How marketing and finance can work together for growth [VIDEO]
- URL: https://www.cmoalliance.com/how-marketing-and-finance-can-work-together-for-growth-video/
- Published: 2023-09-14T04:00:00.000Z
- Updated: 2024-09-14T08:23:27.000Z
- Author: CMO Alliance
- Tags: Leadership, C-suite, Video

### Learn more

Enjoyed this video? Why not check out some related reading 👇

[How we’re scaling marketing at The AllianceI’m constantly seeing conversations about scaling marketing, so I thought it would be a good time to share what I’m focusing on in the near future, and why.![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/size/w256h256/2024/07/android-chrome-192x192--1-.png)CMO AllianceBryony Pearce![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/size/w1200/2022/08/team-scaling-a-mountain--1-.jpg)](https://www.cmoalliance.com/how-were-scaling-marketing-at-the-alliance/)

[CMOs: The future is callingMarketing and business are constantly evolving, so how are you planning on doing the same as a CMO? According to Jason McClelland, CMO of Shutterstock, it’s not just about sitting passively and waiting for change to come, you have to be proactive.![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/size/w256h256/2024/07/android-chrome-192x192--1-.png)CMO AllianceWill Whitham![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/size/w1200/2022/10/past-future-sign.jpg)](https://www.cmoalliance.com/cmos-the-future-is-calling/)

[Finding balance as a marketing leader between short AND long-term goalsWhy does this struggle exist when research shows building strong brands ultimately drives better financial outcomes than focusing just on immediate pipeline?![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/size/w256h256/2024/07/android-chrome-192x192--1-.png)CMO AllianceLiz Tassey![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/2024/01/balance-image.png)](https://www.cmoalliance.com/finding-balance-as-a-marketing-leader-between-short-and-long-term-goals/)