> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Inside the strange  middle ground of B2B2C [Video]
- URL: https://www.cmoalliance.com/inside-the-strange-middle-ground-of-b2b2c-video/
- Published: 2025-12-04T11:31:30.000Z
- Updated: 2025-12-04T11:34:57.000Z
- Description: This episode looks at the real challenges of B2B2C and healthcare marketing, and how curiosity and practical leadership help teams navigate that complexity.
- Author: Cecilia Toro
- Tags: B2B Marketing, B2C Marketing, CMO Convo, Podcasts

---

---