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# Mastering storytelling and full-funnel growth [VIDEO]
- URL: https://www.cmoalliance.com/mastering-storytelling-and-full-funnel-growth-video/
- Published: 2021-09-14T04:00:00.000Z
- Updated: 2024-09-14T08:26:01.000Z
- Author: Gastón Tourn
- Tags: Storytelling, Growth Marketing, Video

### Learn more

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[The importance of characters in marketing storiesMarketing is fundamentally about forging human connections and relationships. What better way to achieve that than by structuring your brand storytelling around the archetypal character dynamics that have resonated across cultures and centuries of human storytelling?![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/size/w256h256/2024/07/android-chrome-192x192--1-.png)CMO AllianceGastón Tourn![](https://storage.ghost.io/c/ff/09/ff09ec2c-5937-45c2-bd7e-bcc809b43924/content/images/size/w1200/2023/01/characters-image.jpg)](https://www.cmoalliance.com/story-masters-3-the-characters-in-your-brand-stories/)