> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Why narrative is becoming marketing’s  most important leadership skill [Video]
- URL: https://www.cmoalliance.com/narrative-is-becoming-marketings-most-important-leadership-skill-video/
- Published: 2026-02-05T11:23:37.000Z
- Updated: 2026-02-05T11:27:20.000Z
- Description: Storytelling may capture attention, but narrative creates alignment. In this conversation, Robin Karakash explains why leaders must move beyond messaging and start building the strategic clarity that holds organizations together.
- Author: Cecilia Toro
- Tags: CMO Convo, Leadership, Podcasts

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