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# Omnisend eCommerce Marketing Report:  Key insights
- URL: https://www.cmoalliance.com/omnisend-ecommerce-marketing-report-key-insights/
- Published: 2026-04-24T12:28:04.000Z
- Updated: 2026-04-24T12:28:04.000Z
- Description: Omnisend’s latest report analyzes data from 150,000 brands, showing higher conversion rates and stronger performance from automated and intent-based campaigns.
- Author: CMO Alliance
- Tags: Digital Marketing & Advertising, Performance Marketing, Articles

Omnisend, an eCommerce-focused email and SMS marketing platform, released its [2026 eCommerce Marketing Report](https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/), revealing that shoppers in 2025 clicked less but bought more. Based on performance data from more than 150,000 brands, the report shows a measurable shift toward high-intent interactions across email, SMS, and push notifications.

### Omnisend’s eCommerce Marketing Report

The report analyzed more than 27 billion emails, 321 million SMS messages, and 458 million push notifications sent through Omnisend in 2025.

eCommerce order volume rose 98% year over year, but a small subset of brands captured the majority of that growth.

**Key findings from the report include:**

- The top 5% of brands accounted for 57% of total eCommerce order volume growth in 2025.
- Email open rates rose to 30.7%, while click-to-conversion rates increased 53% year over year, from 5.9% to 9%.
- Automated emails represented only 2% of sends but generated 30% of email-attributed revenue, earning 16 times more per send than scheduled campaigns.
- Push automation conversion rates reached 22.9%.
- SMS click rates more than doubled year-over-year.

The report also found that Q4 performance, often viewed as the peak of customer engagement, saw a drop in click volume but a near doubling of average order value. Shoppers acted with more purpose and required fewer touches to convert.

Among automation workflows, the highest-performing messages were abandoned cart, welcome, and back-in-stock emails. Birthday automations stood out for average order value, producing $744.37 per order, more than 4 times the platform average.

[**The full 2026 eCommerce Marketing Report**](https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/)

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**About Omnisend:**

[Omnisend](https://your.omnisend.com/jRRXQe) is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, AI features, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost. Also, it's a super easy migration. Omnisend will help you to migrate from Klaviyo or other email marketing platforms easily and for free.

Interested? Check it out [here](https://your.omnisend.com/jRRXQe).