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# AEO for the CMO: An Actionable Maturity Model
- URL: https://www.cmoalliance.com/reposition-your-brand-with-aeo/
- Published: 2025-06-18T19:13:28.000Z
- Updated: 2026-01-25T10:31:15.000Z
- Description: Learn how to position your brand for AI-powered discovery with the AEO Maturity Model, built for CMOs navigating AI search, LLMs, and digital agents.
- Author: CMO Alliance
- Tags: AI & Automation, Organic Search, Live sessions

Your brand is showing up in AI-powered search. But the real question is: how well?

AI-first experiences are reshaping how your audience finds and engages with your brand. While most marketers scramble to keep up, the smartest CMOs are rewriting the playbook.

In this exclusive live session, **Guy Yalif, Chief Evangelist at** [**Webflow**](https://webflow.com/enterprise?utm%5Fsource=cmo-alliance&utm%5Fmedium=content-syndication&utm%5Fcampaign=2025-07-highly-efficient-marketing-teams-ebook), introduces The AEO Maturity Model, a framework to help you move from optimizing for Google to positioning your brand for AI-driven discovery and conversion.

This isn’t SEO 2.0\. It’s a new mindset for winning in an AI-first world.

[Watch OnDemand](https://pmmalliance.ondemand.goldcast.io/on-demand/a63c8d7e-63cd-4449-9884-b599df693078)

### What you'll take away:

- A clear understanding of your organization’s **AEO (Answer Engine Optimization) maturity** and how to move up the curve
- The key differences between **AEO and SEO** (and why confusing them could cost you visibility)
- How to get your brand to **show up and stand out** in LLMs, AI assistants, and agent-powered search experiences
- How to craft **emotionally compelling** stories in AI-driven systems.
- How to **measure success** in a world where rankings are fluid, answers are synthesized, and conversions look different

### Why attend?

You're not just optimizing for keywords anymore, you’re optimizing for **AI-driven decision-making**. This session is for CMOs and senior marketers who:

- Are unsure how or where their brand appears in AI-powered results
- Struggle to translate traditional SEO tactics into the new search landscape
- Need to quantify the impact of AI-first brand strategy
- Want a concrete, actionable framework to guide their team’s evolution

Secure your spot now and gain the strategic clarity, tools, and confidence to lead your brand through the next major shift in digital marketing.