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# Rethinking attribution: How to prove marketing ROI [Video]
- URL: https://www.cmoalliance.com/rethinking-attribution-how-to-prove-marketing-roi-video/
- Published: 2025-06-26T07:43:40.000Z
- Updated: 2025-06-26T07:49:52.000Z
- Description: This episode unpacks why measuring marketing ROI is still so hard, and what it really takes to build trust in your data and prove impact across the business.
- Author: Cecilia Toro
- Tags: CMO Convo, Podcasts, Leadership, Marketing Attribution

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