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# The case for  creative B2B [Video]
- URL: https://www.cmoalliance.com/the-case-for-creative-b2b-video/
- Published: 2025-09-24T16:18:40.000Z
- Updated: 2025-09-24T16:22:49.000Z
- Description: In this episode, Aviv Canaani explains why B2B doesn’t need to be boring-to-boring. From humor to UGC, he shares how creative marketing earns attention and why treating buyers like people is the key to growth.
- Author: Cecilia Toro

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