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# The new shape of marketing:  How AI empowers specialists [Video]
- URL: https://www.cmoalliance.com/the-new-shape-of-marketing-how-ai-empowers-specialists-video/
- Published: 2025-09-10T11:58:41.000Z
- Updated: 2025-09-10T12:02:55.000Z
- Description: AI is reshaping marketing by shifting the focus from knowledge to execution. In this episode, Archana Dhankar argues that specialists, not generalists, gain the most, and that successful adoption depends on alignment, readiness, and human skills.
- Author: Cecilia Toro
- Tags: CMO Convo, Podcasts, Leadership, AI & Automation

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