> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The role of marketing in B2B growth [Video]
- URL: https://www.cmoalliance.com/the-role-of-marketing-in-b2b-growth-video/
- Published: 2025-07-23T15:00:15.000Z
- Updated: 2025-07-23T15:03:13.000Z
- Description: Carlota Feliu, Head of Marketing at HP, shares how B2B marketing is shifting closer to sales, customers, and revenue. From ABM strategy to AI adoption and GTM alignment, she unpacks what it really takes for marketing to drive impact
- Author: Cecilia Toro
- Tags: Account-Based Marketing (ABM), CMO Convo, Marketing Attribution, Leadership, B2B Marketing

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