> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The shift from campaign execution to  ecosystem thinking in modern marketing [Video]
- URL: https://www.cmoalliance.com/the-shift-from-campaign-execution-to-ecosystem-thinking-in-modern-marketing-video/
- Published: 2026-04-08T16:13:58.000Z
- Updated: 2026-04-08T16:13:58.000Z
- Description: In this episode, Yana Sirenko explains how data, collaboration, and commercial thinking are reshaping how marketing actually works.
- Author: Cecilia Toro
- Tags: CMO Convo, Data & Analytics, Marketing Strategy, Podcasts

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