> ## Content Index
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# What happens when marketing and  finance share the same goals [Video]
- URL: https://www.cmoalliance.com/what-happens-when-marketing-and-finance-share-the-same-goals-video/
- Published: 2025-11-05T18:35:55.000Z
- Updated: 2025-11-05T18:44:22.000Z
- Description: This episode explores how marketing and finance leaders can operate as true partners, aligning on shared goals, KPIs, and decision-making. Audrey and Mark show how co-ownership and transparent data help position marketing as a revenue driver.
- Author: Cecilia Toro
- Tags: CMO Convo, Podcasts, Leadership, Revenue Marketing

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