> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Why AI is challenging everything  we know about authenticity [Video]
- URL: https://www.cmoalliance.com/why-ai-is-challenging-everything-we-know-about-authenticity-video/
- Published: 2025-11-19T16:57:09.000Z
- Updated: 2025-11-19T17:05:46.000Z
- Description: This episode examines how AI avatars are changing authenticity and trust in marketing. Tomer Zuker explains where AI adds value, where it creates risk, and what leaders should keep in mind as they adopt it.
- Author: Cecilia Toro
- Tags: AI & Automation, CMO Convo, Video, Podcasts

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