> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Why authenticity builds  trust in B2B [Video]
- URL: https://www.cmoalliance.com/why-authenticity-builds-trust-in-b2b-video/
- Published: 2025-10-14T12:18:51.000Z
- Updated: 2025-10-14T12:18:51.000Z
- Description: In this episode, Karen Chalmers, VP of Marketing and Partnerships at InterVal, shares how to build a culture of authentic thought leadership, empowering every employee to use their voice, foster trust in B2B, and stay human in the age of AI.
- Author: Cecilia Toro
- Tags: CMO Convo, Leadership, B2B Marketing, Video

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