> ## Content Index
> Fetch the complete content index at: https://www.cmoalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Why B2B2C marketing  requires a different mindset [Video]
- URL: https://www.cmoalliance.com/why-b2b2c-marketing-requires-a-different-mindset-video/
- Published: 2025-09-17T15:45:36.000Z
- Updated: 2025-09-17T15:53:09.000Z
- Description: Most marketers think in terms of either B2B or B2C. In this episode, Yuliia Krupenko explains why success depends on understanding the connection between the two.
- Author: Cecilia Toro
- Tags: B2B Marketing, B2C Marketing, CMO Convo, Leadership

---

---