AI and the future of ad buying [OnDemand]
Harness the next evolution of ad tech for your brand.
Platforms like TikTok, Google, and more are leaning into AI to revolutionize paid media - but how can your digital marketing strategy keep up?
š Do your feel like your understanding of how ad buying works is limited to the big picture metrics?
š Are you unsure whether your team or agency is maximizing success with the latest strategies?
š° Do you want more certainty that your ad dollars are being spent in the most efficient way?
If you said yes, yes and yes, then we've got the answers in our OnDemand session.
We were joined by experts from Sparo Marketing for a session on how to optimize your digital marketing strategy to stay ahead of the game.
3 key takeaways:
- Understand the new factors of ad targeting in four key platforms
- Empower your creative team to work with the algorithms
- Ensure your paid media strategy isnāt lagging behind the technology
