Engaging in growth marketing and growth hacks is a key responsibility of CMOs. Whether it's for start-ups or blue-chip corporations, they all want to grow and marketing plays an important part.
5 lessons on growth culture from building a decacorn
Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Which means one who is responsible for driving an organization to a $12 billion dollar valuation is definitely worth paying attention to....
CMO Convo | How does marketing change between start-ups and big tech? | Gaston Tourn
We're joined once more by Gaston Tourn to share his insights on the differences and similarities between start-ups and big tech, based on his experiences as CMO for several successful start-ups, and leading marketing teams at Google....
CMO Convo | Get the CFO on your side and the rest will follow | Yannick Kpodar
Yannick has considerable experience working with different CFOs, particularly in his current role as CMO of a variety of fintech brands under the BPCE banner, and he's joining us to share his methods for building an effective relationship with your CFO....