As a CMO you'll be in charge of defining and directing the branding of your organization or company. This includes logos, website design, style of images, tone of voice, and more. All of these contribute to the perception of your company and organization.
The power of being intentionally polarizing in business: Four ways to make your product, culture, branding, and marketing stand out
We’ve been able to build a brand that customers and employees are passionate about because we do things differently. Here’s how we’ve been able to stand out by being intentionally polarizing....
How CMOs can unify their customer experiences
One of the oldest rules of business is that the customer is king/queen/non-hereditary head of state. And they need to feel like this in every interaction with your brand. While this can be true everywhere, there are few industries where this is more important than restaurants and hospitality....