Team building

In this article, I'll break down the main reasons marketing and sales are often misaligned, the focus areas CMOs need to pay the most attention to achieve alignment, and my five tried-and-tested strategies that drive sales and marketing alignment....

Maya Moufarek, CMO Growth Consultant, discusses how you should be approaching growth-focused team building as a CMO....

In today's job market, it can be difficult for companies to assess their perfect marketing candidate. Title inflation, mass layoffs at blue chip companies, and a period of easy growth have made it more difficult to accurately assess candidates' skills and experience....

We’re back with the newest edition of our Growth CMO Survey! Once again we’re taking a big look at how growth goals are currently being set, met, and measured, and how it all relates to the role of CMOs and their marketing teams....

In CMO Convo’s 100th episode, I sat down with two exceptional women from the marketing world. In this article, I’ll be delving deep into the nuances of diversity and leadership in marketing....

In this article, I'm detailing the most important aspects of the CMO role right now, and what they need to maximize effectiveness in the future....

We're celebrating hitting 100 episodes on CMO Convo with a special episode! The topic: overcoming obstacles as a woman marketer, and the importance of elevating and championing diverse voices....

Today I’m sharing six insights for starting and scaling a small business marketing and communications team that will save you time and energy in the trenches, bringing visibility to your company at each stage of growth....

Here are some unapologetically honest musings, sharing the leadership lessons I've learned as CMO of The Alliance....

It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well....

The realistic way to look at marketing team design is based on core pillars and needs to be agile instead of perfect....

Across almost any industry, the audiences you're marketing to are likely becoming more and more diverse. Does your marketing team reflect that?...

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

To ensure a successful expansion, companies need a market expansion strategy. Let’s take a look at the six key steps for building a successful plan....

Leaders need someone they can trust to help shoulder the burden. Think the Chancellor, the King's Hand, the consigliere. Who do CMOs have? Enter, the CMO's chief of staff....