Building a lean, mean marketing machine is one of the chief duties of a CMO.
How and why I restructured The Alliance’s marketing team
Deciding on the best way to structure for success is no easy task, so in this article, I’ll be chatting you through my thought process, why I landed on the structure I did, the pros and cons, and key considerations for if/when you go through a re-structure yourself....
A CMO's marketing hiring priorities for a post-pandemic world
Until fairly recently my hiring priorities have been based on the company’s needs during the pandemic. With a lot of the world moving into a “post-pandemic world”, I know many of my CMO peers might be struggling to identify what roles to prioritize....