Members-only B2B Marketing Decentralizing B2B marketing: CMOs' blueprint for success in a post-AI world AI is rewriting the rules of B2B marketing, and the centralized playbook isn’t cutting it anymore....
Members-only Data & Analytics The power of predictive analytics​ for CMOs AI is making it easier for CMOs to use predictive analytics, and it’s fair to say that we’re moving towards a world where campaigns are optimized in real-time....
Members-only Marketing Strategy Seasonality in B2C marketing without losing momentum Seasonality is a defining force in the world of business-to-consumer (B2C) marketing, shaping consumer behaviors, buying patterns, and ultimately, the revenue models of...
Members-only Marketing Strategy Balancing art and science: When does marketing need intuition? Data and science are reliable and provide results, but there’s more nuance to marketing successfully beyond the hard numbers....
Members-only Leadership What does it mean to value diversity? Did you know that companies with diverse teams are 35% more likely to have financial returns compared to their competitors?...
Members-only AI Future-proof marketing measurement for CMOs How CMOs can measure the effect of their entire marketing funnel....
Members-only B2B Marketing B2C and B2B marketing convergence: Disrupting traditional approaches to audience engagement The most effective marketing today blends B2B precision with B2C emotion. It’s no longer about silos—it’s about creating human experiences that resonate across audiences....
Members-only Brand strategy B2B brand strategy: Key tactics to revive and re-evaluate it Keeping your brand relevant and impactful today means hitting pause every now and then and taking a good, honest look at your strategy....
Members-only Brand strategy How to create brand narratives that resonate with your audience During one of our events, marketing leaders shared their insights on leveraging data, understanding customer behavior, and crafting an impactful brand narrative....
Members-only Careers What you need to know to transition from a Marketing Manager to a Marketing Director The Marketing Manager and Marketing Director roles both drive a company’s marketing efforts, but they’re different when it comes to scope, responsibilities, and strategic impact....
Members-only Marketing Strategy Zero-party data vs. first-party data: Top strategies for a privacy-first world As privacy regulations tighten and third-party cookies disappear, you must prioritize zero-party data and first-party data....
Members-only Podcasts Be a "get stuff done" CMO with Norman Rohr, CEO at finway Join Norman Rohr, CEO of finway, for an unfiltered dive into the world of modern marketing leadership -- balance strategic thinking with a "hands on" approach, right here!...
Members-only Content Marketing A return to content: Why advertising’s original premise is 2025’s most in-demand opportunity Effective advertising has always been built on the compelling presentation of information, whether it be a great story or a persuasive value proposition....
Members-only AI Ways AI can help you build stronger connections with your customers Learn practical ways marketers can leverage AI tools to build lasting connections with customers....
Members-only Startups Startup content marketing: How to overcome the domain authority gap As a startup or small player, you're fighting an inherent disadvantage when it comes to content marketing and SEO. The big domains have spent years accumulating domain authority that’ll help them rank more easily. However, that doesn't mean you're doomed....
