B2C CMOs need to understand the latest trends, preferences, and needs of consumers in order to create effective marketing strategies.
CMO Convo | Building brand trust with data privacy | Jodi Daniels
Customer demands and government regulation over data privacy have never been higher, and they're only set to increase. But what if data privacy isn't a burden for CMOs? What if was actually a benefit for building brand trust?...
CMO Convo | What do different generations of your customers need right now? | Jeanniey Walden
If you're struggling to get to grips with Gen-Z, understand millennial woes, or even just know what the heck Gen-X and Boomers are up to right now, we break down how you can get to know them in this episode....