I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....

We sat down with Ariadna Navarro, Chief Growth Officer at VSA Partners, to discuss how CMOs can make the case to stakeholders on why time and resources need to be assigned to long-term plans....

Delving into the world of AI for marketing and e-commerce content creation is an adventure in innovation and efficiency. I've witnessed firsthand the transformative power of AI when applied thoughtfully to content strategies....

For those advertisers looking to establish a resilient, efficient foundation with their media buys, particularly in the much-transformed space of TV advertising, the following three approaches warrant careful consideration....

Our ambassadors play an essential role in the CMO Alliance community, so we couldn't resist catching up with one of the newest members of that select group, Munmun Nath, CMO of Union Digital Bank....

In the ever-evolving landscape of data privacy, the question of how brands can build trust with their customers is more pertinent than ever....