Create & contribute

Just like our members, we’re always eager to learn new things. So with this in mind, we’re happy to offer a platform for you to share your insights into the role of the modern CMO, some top tips on how marketing strategy, management skills or just about anything else you think might be useful to the community.

There are a few ways to get involved, which we'll detail below.

Write an article

Our community of thousands of international CMOs and marketing leaders. If you want to raise your profile as a marketing leader or start a conversation on a topic that you knows needs to be covered, the CMO Alliance site and Community is the perfect place for your insights.

If you got important things marketing leaders need to know about, we want to hear about them. Ready to rock and roll? Here’s how to get started.

Step 1: Decide what topic you want to cover and let us know about it

Before you get started, it would be great if you could check in with us to make sure the topic is relevant and right for the CMO Alliance Community.

We're well aware that there are A LOT of topics that are relevant to CMOs, so we're quite flexible, but if you're looking for some inspiration to get you started, check out our editorial calendar.

Once you've decided on a topic, get in touch with contribute@cmoalliance.io, and our brilliant copy lead, Will, will get back to you.

Step 2: follow the rules

While we’re pretty laid back about the range of content, we do have some guidelines you’ll need to follow to get onto the site.

  • Articles need to be no less than 800 words
  • Any images provided must be royalty-free
  • We’ll need a picture of the author and a short bio (150 words max)

Also, while we always appreciate a good hustle, we’d prefer you didn’t use the article to promote your own (or business’) products and services. For that, check out our sponsorship opportunities instead.

Our editors reserve the right to rewrite and cut copy, change the title of your article or modify the piece as necessary.

We do accept articles that have been previously published elsewhere, however, there will be a three-week waiting period for a live date if the article sent is newly published. Articles that are not exclusive to CMO Alliance will include a canonical link back to the original post.

Likewise, we request that contributed articles remain exclusive to CMO Alliance for three weeks from publication, after which time they can be republished, with a canonical link back to our site.

Step 3: Submit your work

Include the link/attachment to your article, if it's already written, along with your profile pic and bio (no more than 200 characters) for your author tag.

Step 4: We'll take it from there

If we decide your article is right for us, we will enter it through our editorial policy

Yawn, time for the boring bits…

Image policy

We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow CMO Alliance to post this image with proper credit to you and/or the creator.

Link policy

Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citations or links to the source material.

We reserve the right to remove links from the article if we believe they have been included purely for the purpose of building backlinks.

Syndication policy

We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or in portions for promotional purposes, including in social media, other blogs, or newsletters. CMO Alliance may choose to cross-post to Medium, LinkedIn, other blogging services, or our affiliated communities.

Speak at one of our events

We hold regular events, both in-person and virtual, where we cover the latest trends and challenges facing marketing leaders. Both offer you the perfect platform to share your insights and expertise with a dedicated audience of marketing leaders.

Want to help shape the future of marketing? Looking to raise your professional profile as a thought leader? Or maybe you just want to meet some really cool marketers.

Speaking at our events offers all these opportunities and more. Find out more about becoming a speaker at our events here.

Be a guest on our podcasts

CMO Convo is one of the world's leading podcasts aimed specifically at CMOs, with a global audience spanning at least 28 different countries.

On the show, we cover everything related to modern CMOs: from hyper-technical deep dives into AI applications in marketing to fun chats about marketing mishaps or discussions around ethical marketing leadership.

With a new expert guest appearing on the show every week, our fantastic host Will is always keen to speak with people eager to be on the show.

If you've got something to say, know someone who would be perfect for the show, or even just have questions, get in touch with Will at will@cmoalliance.io

Podcast distribution

We will actively promote your episode on our social media, the site, and our community. Selected episodes may also be chosen to feature in our monthly newsletters.

Our podcasts are currently hosted on Spotify, Google Podcasts, and Apple Podcasts (including partner platforms).

Syndication policy

We reserve the right to use any and all published content, with credit to any guests, in its entirety or in portions for promotional purposes, including in social media, blogs, or newsletters. CMO Alliance may choose to cross-post to Medium, LinkedIn, other blogging services, or our affiliated communities.

Be an AMA host

If you're an expert on anything related to being a CMO, it's likely our community have questions you can answer.

By hosting an AMA (Ask Me Anything), you'll have the opportunity to really show your expertise and authority as a thought leader in your field.

Interested in getting involved? Contact our Community Manager, Millie today.

Organize a CMO Alliance meet-up

Our community extends all around the world, but we can't be everywhere (yet)!

If you're in a location that we haven't been able to reach with our in-person events just yet, and you're keen to meet other members from the community in your area, we can help you organize regular meet-ups.

If you want to find out more, contact our Community Manager, Millie

Partnering and sponsorship opportunities

If you want to get your products and services in front of a dedicated global community of the top decision-makers in marketing departments, our sponsorship opportunities are the perfect choice.

Options include:

  • Sponsoring our events, including in-person, virtual, or our regular webinars.
  • Sponsoring our existing content, like our blogs, upcoming reports, or podcasts.
  • Get bespoke content created by our experts, including reports, playbooks, articles, and more.

There are other options available, so contact our Partners and Sponsorships rep, Juta, to find out more.

Take our courses for a test ride

Be a course beta tester.

Our expert-led courses aren't created in isolation, which is why we need your help.

We seek support from real customer success professionals to ensure that our training programs deliver everything a participant needs to take the next step in their career.

Interested to know what you'll get in return for being a beta tester?

First and free access to accredited courses - for life.

What do we need from you first, though? Candid, thorough, and timely feedback.

To enquire about becoming a beta tester for CMO Alliance, please contact Sophie.

Why us?

We pride ourselves on providing content for CMOs that's driven by expert insights, and by becoming a contributor to the CMO Alliance, you'll get to join those storied ranks.

Any contributions you make will be promoted across our global network of tens of thousands of CMOs and marketing leaders via our Community Slack Channel, our social media networks, and our regular email newsletters.

If you want to help shape the face of marketing leadership, this is the place to be.