Andrea Lechner-Becker

Before becoming CMO of LeadMD, Andrea managed an art gallery's sales and marketing, loyalty and email marketing strategy for an NBA team, the delivery team at LeadMD, and had a stint as a novelist.

CMO Insights: Our titles still don’t reflect our priorities - and that’s a problem

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CMO Insights: Our titles still don’t reflect our priorities - and that’s a problem

Have you ever taken a moment to consider the lack of buyer-centric titles, and what message it sends - internally and externally? And, what gaps it leaves? Here’s more about how our titles should start reflecting our priorities....

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.