James Shaw

Marketing Alliance Customer Alliance Revenue Alliance Product Alliance Finance Alliance Technology Alliance

Partner

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Head of Content and SEO at The Alliance.

Post

Positioning & messaging

Value proposition evaluator template

Product management

Product Requirements Document (PRD) template

Product Launch

New product feature document (template)

Content Marketing

Buyer journey content framework

Customer Marketing

Voice of the Customer (VOC) strategy framework (template)

Positioning & messaging

Positioning statement template

Content Marketing

Content mapping template

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.