CMOs know the power of customer data and feedback in improving their own work. But it's also essential to improve other departments.

Mary Costa, Co-founder and CMO of health & wellbeing brand Better & Better, knows that she's perfectly placed to be the advocate for the voice of the customer across the entire business. Mary joined us on CMO Convo to share how and why you need to be setting up effective customer feedback loops with other departments as a CMO.

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Key talking points

Why CMOs are perfectly placed to be the "voice of the customer" representative for the entire organization.
How to build effective feedback loops with different departments (and why they're so important).
The authority that customer feedback lends to your role as CMO.

About the guest

Boasting an impressive background in marketing, Mary Costa has amplified her expertise under brands such as Meural, Netgear, and Lincoln Center for the Performing Arts. As the co-founder and CMO for Better & Better, Mary is a highly motivated, results-driven strategic leader with expertise in and a passion for consumer marketing strategy, branding, revenue generation, loyalty marketing, and multi-channel campaign design, implementation, and measurement.

Mary fundamentally believes that an agile customer-centric marketing strategy, focused on the voice of the customer and data-driven insights, is the key to building and maintaining a successful marketing function and producing measurable results within an organization.

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