In case you haven't guessed, we love communities here at CMO Alliance. But while they're a fantastic place to connect with peers and knowledge sharing, how can they be leveraged by you as a CMO in the B2B sales cycle?

That's a question we were thrilled to tackle with Fractional CMO, Dana Salman, as we dug into the power of communities for B2B sales.

Where do they have the most impact on the sales cycle? What kinds of communities are your audience looking for? And could communities be the secret ingredient for engaging customers on a personal level in a world of AI?

Dive into the episode to find out more!

Key talking points

  • How communities can have a positive impact at every stage of the B2B sales cycle.
  • The types of communities audiences are looking for, and how to provide for them.
  • Running an engaged community that drives sales.

About the guest

Dana Salman is Senior Full Lifecycle Marketing Leader specializing in B2B SaaS and services with over 17 years of experience in developing and implementing full lifecycle B2B marketing strategies in a complex multi-touch customer journey to launch products and services, growing brand awareness, optimizing customer account acquisition, and reducing customer churn.

Dana is inspired by collaborating with passionate team members in companies that make a positive impact on the world and change the human experience through innovation and technology.

Join the conversation

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