The C-Suite has more options than ever for marketers. But could you potentially go all the way to CEO?
In short: yes! More and more CEOs are appearing with marketing experience, bringing a breath of fresh air to company leadership. One such CEO is Jacob Baadsgaard of Disruptive Advertising, and he joins us to share his insights for marketers to reach, navigate, and climb the ladder within the C-Suite.
If you have CEO ambitions as a marketer, don't miss this podcast!
Key talking points
- The various paths to the C-Suite for marketers.
- What you can bring to the table as a CEO with marketing experience.
- The skills and knowledge you need to develop to lead companies, and how marketers can develop them.
About the guest
Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jacob is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey.
When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running, and spending time with his wife Teresa, and their four children.
Join the conversation
What did you think about this episode? Let us know, contact hello@cmoalliance.io, speak to us on our socials, or get involved with the discussion on the CMO Alliance Community Slack channel.
Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact contribute@cmoalliance.io
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