This episode is sponsored by Dreamdata.

All the great marketing in the world is pointless if you're falling at the final hurdle. Conversion rates matter.

Conversion rate optimization is an important part of your duties as a CMO, but you might be missing a secret ingredient to real success.

Ihor Sokol, co-founder of The Conversion Rate Store, is here with us to share his tried and tested techniques for doubling conversion rates, techniques built on a key ingredient: user intent data.

Listen to the full episode and more

Key talking points

  • The current state of conversion rates, and where organizations are often going wrong.
  • Why user intent data should be at the heart of your approach to conversion rates.
  • Ihor's golden rules and secret hacks for upping your conversion rates.

About the guest

Based in Kyiv, Ukraine, Ihor Sokol developed his approach to marketing at some of the biggest brands in the world, including Nissan and Audi.

With his experience, he co-founded The Conversion Rate Store, to take a data-driven approach to conversion rates. His expertise has now been applied at some of the world's leading brands.

About our sponsor: Dreamdata

Dreamdata was born out of the founders’ own experience. In their own ways, Lars, Ole, and Steffen struggled to gain a holistic understanding of what impact different teams in the organization were having on revenue. The solutions available were siloed and offered little insight into the long and complex B2B customer journey.

They needed a solution designed specifically for B2B. A product that could replace the siloed tools and help understand the full value of actions. One which would continually be developed, and crucially, not drain internal resources.

They couldn’t find one. So they built Dreamdata.

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