Wednesday, April 13th

7:30am PT | 10:30am ET | 3:30pm BST

CMO Sessions - Free Monthly Content

Being an CMO in the ed-tech space exposes you to specific challenges. Our CMO panelists will discuss their journeys into marketing and the biggest challenges they've faced so far including growth, inspiration and the changes they have experienced.

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About the speakers

Lisa Farrar

CMO at Everspring Inc.

Lisa has a 15-year track record building brands, developing products, and driving growth for industry leaders. Her successful digital and traditional marketing program management experience includes many industries with a technology focus, including IBM, Nissan, Cox Automotive, CDK Global and Lisa earned her Master’s in Business Administration from the Kellogg School of Management at Northwestern University and her Bachelor’s in Business Administration from William and Mary. A first-generation college graduate, Lisa knows first-hand the transformational impact higher education can have on one’s life and approaches her role at Everspring with a passion.

James Hamlin

CMO at Tutorful

James is CMO of Tutorful, a UK based Online Tutoring platform that has offered over 2 million lessons across its platform.

Prior to that, James was CGO at TrustedHousesitters - the world's leading House sitting platform.

James has been in the Tech Industry for over 2 decades with leadership and Marketing roles at WonderBill (Part of Shell Energy), TaskRabbit (Part of IKEA), Seatwave (Part of TM/ Live Nation) and

He is also an advisor and consultant to several B2B and B2C startups.

Peter Hedström

CMO at Learnster

Peter is CMO at Learnster - the LMS of tomorrow for growing organizations aspiring to achieve maximum learning in minimum time.
My journey started with a master's degree from Stockholm University in brand building and marketing in 2003. Since then, I have worked my entire career (18 years and counting) building brands and with marketing in various forms. Both on the client side, the agency side and as a freelance consultant. I've also been teaching digital marketing at Stockholm Media Institute and Stockholm School of Business. Digital marketing is my absolute specialty where I have extensive experience from search engine marketing, content production, social media and data analysis.

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