Wednesday, July 27th

7:30am PT | 10:30am ET | 3:30pm BST

CMO Sessions - Free Monthly Content

Most B2B organizations look to marketing to drive leads—and they should. But many B2B organizations also look at marketing as ONLY about driving leads, which can end up with all activities focused on the lower funnel. But marketing is more than leads, and brand can play a big role in making all that demand gen work harder for you.

Amy Barzdukas will discuss how investments in brand can make everyone happy – including sales and finance.

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About the speaker

Amy Barzdukas

CMO at WiTricity

Amy Barzdukas is the Chief Marketing Officer at WiTricity, responsible for leading global marketing for WiTricity and driving the company through its next wave of growth as EVs with WiTricity’s patented wireless charging solutions become commercially available. Barzdukas has more than 25 years of B2B and consumer marketing, communications, and product management experience. Prior to WiTricity, Barzdukas was CMO of Omnitracs, the global pioneer of fleet management solutions to transportation and logistics companies. Before Omnitracs, Barzdukas was CMO and Executive Vice President at Poly, Inc. and Polycom, Inc.; Vice President, Worldwide Marketing, Business Personal Systems at Hewlett Packard, Inc.; and held various marketing and product management positions at Microsoft. Barzdukas attended Wellesley College and earned her BA from Abilene Christian University.

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