CMO Alliance | Community Newsletter

June 14, 2024

🔥 Hot off the Press

Artificial Intelligence in marketing: Boosting efficiency and creativity

Imagine having the ability to predict customer needs with pinpoint accuracy, tailor messages to resonate with specific audiences, and plan content at the optimal time, all while choosing the platform that delivers the best results. 

This is precisely what Artificial Intelligence (AI) can offer your marketing efforts.

AI revolutionizes audience segmentation, content creation, and campaign optimization, among many other applications. When you leverage AI tools, you can sift through vast amounts of data, identify patterns and trends, and create highly targeted campaigns that resonate with your audience, driving higher conversion rates and customer satisfaction.

Additionally, AI enables real-time campaign optimization, continuously analyzing performance across various channels and suggesting adjustments to improve your return on investment (ROI). 

Your promotional efforts won't just be set and forgotten but will continuously evolve to achieve the best possible outcomes.

In this article, Marilena Christodoulides also explores the synergy between AI and human creativity, emphasizing the importance of striking the right balance. While AI can assist in researching ideas, creating content, optimizing headlines, and personalizing materials, the human touch remains irreplaceable. 

Access the full article below and discover how you can leverage this powerful technology to boost efficiency and creativity in your marketing strategies.

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📖 New eBook: Drive sales & marketing with customer stories

In a world packed with content, it's essential that you find convincing ways to stand out from the crowd.

Our eBook can help marketing and sales enablement professionals boost the sales pipeline and nurture leads.

And discover how it can help customer advocacy professionals who are yet to build an evergreen customer content library.

Download your copy.


💬 Talking Points

.@Ivan Nemorin is asking how to source expert guests for a content series when brand awareness is still low. How do you secure participation from industry leaders, C-suite executives, and founders for a Q&A series?

.@Ekaterina Howard is asking how CMOs deal with "mini-silos" within marketing teams? What strategies do you use to avoid and resolve this problem when it emerges?

Keep up with all the latest hot topics on the #cmo-questions and #fresh-content channel.


🇺🇸 CMO Summit San Francisco 🇺🇸

We're headed to San Fran on September 3.

A gathering of forward-thinking marketing leaders with a common goal in mind: shaping the future of the industry.

"The CMO Summit’s robust and relevant agenda, inclusive of future-forward topics, and a guest speaker lineup made it a must-attend event." - Ewelina Aiossa, CMO at Clinical Skin

If you’re a CMO or marketing leader based on the West Coast, we’ll see you there.

👉 Request to join us


Prefer to learn online? 👇

💻 Positioning, Messaging & Storytelling Summit 💻

Looking to capture the attention of your audience and showcase the value of your product?

Our sister community PMA, is bringing a brand new virtual to a screen near you on July 10. With speakers from Punchy, Amaze, Clari, and AWS - it's not one to miss.

👉 Free tickets


🌟 Call for speakers

CMO Summit is coming to Chicago for the first time in November and we're looking for speakers to join us at this inaugural event! Submit your speaker proposal now.


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- Christina Vanacek, VP Marketing & Communications at Gainwell Technologies

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