CMO Alliance | Community Newsletter
May 3, 2024
🔥 Hot off the Press
How to get more from brand marketing analytics
Do CFOs understand the true value of brand marketing? Chris Kelly, CEO & Founder of Upwave, believes that brand marketing analytics can be used to quell the worries of skeptical CFOs and preach the significance of brand marketing. You need to invest both time and money into brand building; it can be a long and arduous process, so driving buy-in is no easy feat. In his article, Chris provides a comprehensive overview of how you can get more from your brand marketing analytics.
Growth CMO report 2024 - Available to download now!
The Growth CMO report is back and packed with insights on how marketing leaders are tackling growth and revenue goals. Discover the blockers, opportunities, and best practices for driving growth as a marketing leader.
The Ultimate CMO survey
We often hear about how the CMO role is constantly evolving, but just how much? This year, we’re tackling that question with The Ultimate CMO Survey. Whether you’re fresh to the role or an experienced CMO, a marketing department of one or leading a cast of thousands, in-house or fractional, we want your input!
Don't miss our new YouTube channel
Get all the latest video content from CMO Alliance, including highlights from the community, our content and podcasts, and events. Like and subscribe to the channel to never miss a video.
We're on TikTok!
Love TikTok for insights and inspiration? The new CMO Alliance TikTok is right up your alley!
Become a CMO Alliance ambassador
✏️ Do you want to contribute to our community content?
🫂 Do you want to help run meetups in your area?
💡 Do you want to become an ambassador for CMO Alliance?
💗 Then you’re a perfect match.💗
Apply today to register your interest!
🚨 Applications close May 7, 2024, so make sure you apply on time!
⭐️ Women in leadership project ⭐️
Question of the week:
'How do you balance assertiveness with empathy in leadership, especially considering gendered expectations?'
Make sure to join our community on Slack and join the channel #cmoa-women-in-leadership to have your voice heard.
💬 Talking Points
@Lisa Cox is asking how typical is is that your Head of Content (senior level or director) has substantial experience with SEO or do you expect them to rely on an SEO strategist for that context?
@Michael Thomas is asking where CMO's / marketers go for their info download? What blogs, news outlets, socials do you first look at for industry news, marketing trends, technology updates?
@Amanda Farias is looking for good references for content calendars, how to organize campaigns, etc. I've tested a few templates before, but without much success or adherence. Do you have any recommendations or even examples that you could share?
Keep up with all the latest hot topics on the #cmo-questions and #fresh-content channel.
👋 Content Opportunities
🎤 Want to take part in the CMO Convo podcast or have an article featured on the site? Contact Will Whitham
️⭐️ Nominate your CMO Tools of Choice: With 2023 in sight, it's time to take stock of your techstack. What have been the best performers for you in 2022? What are you going to rely on in 2023? Let us know!
Ready for a chance from generic campaigns? It’s as easy as A-B-M 💡…
Join industry leaders and thought provocateurs for an unmissable virtual event from Revenue Marketing Alliance on June 13.
Here's why you should be there:
- Master ABM strategies: Learn from the industry's thought leaders on how to optimize your marketing for high-value accounts.
- Gain invaluable insights and actionable strategies from top industry experts, from LinkedIn, Adobe, Salesforce etc, tailored to address your most pressing challenges.
- Harness ABM for competitive advantage: Dive deep into ABM tactics and methodologies, empowering your marketing team to outperform rivals and achieve unparalleled results.
🎟 Grab your complimentary pass + OnDemand access
⭐️ Your feedback fuels us ⭐️
“I have really enjoyed being connected to the CMO community gathered here. Looking forward to meeting more creative thinkers and sharing ideas and interesting practices in marketing to stay fresh and impactful!”
- Bethany Mach
We thrive on your feedback, so don’t hesitate to let us know how we’re doing!
Leave your feedback and suggestions on Trustpilot.
Join our Slack community
Ready to connect with CMOs and top-level marketing executives all over the world? Join our community for an exclusive space for CMOs to network, share experiences and insights, and seek advice directly from other CMOs.