CMO Alliance | Community Newsletter

March 1, 2024

🔥 Hot off the Press

Unlocking growth: Integrated sales & marketing for B2B success

Unlocking growth as a CMO goes beyond marketing. It takes true sales and marketing integration. That's the advice from GovindaRaj Avasarala, Head of CXX Marketing at Vodafone Idea Limited, and he's shared his effective framework for transforming your sales and marketing teams into a cohesive, effective unit.

Modern buyer personas for modern marketing with Jim Kraus

Modern buyer personas need to be based on more than demographics or firmographics. They need to look deep at what drives decisions, and who is ready to make certain decisions, according to Jim Kraus of the Buyer Persona Institute. Jim joined us on the CMO Convo podcast to explain why buyer personas need to evolve, the power that modern, decision-based buyer personas can bring, and how you can get that level of understanding.

What's the ROI on experiential marketing?

Marketers are well aware of the many intangible benefits of experiential marketing, but if CMOs want buy-in from CEOs and CFOs, they need to answer one big question: What's the ROI on experiential marketing? Kitty Hart, Vice President of Brand Experience at Heroic Productions, shared with us her insights on the power of experiential marketing, and how you can effectively show its ROI.

The Ultimate CMO survey

We often hear about how the CMO role is constantly evolving, but just how much? This year, we’re tackling that question with The Ultimate CMO Survey. Whether you’re fresh to the role or an experienced CMO, a marketing department of one or leading a cast of thousands, in-house or fractional, we want your input!

Don't miss our new YouTube channel

Get all the latest video content from CMO Alliance, including highlights from the community, our content and podcasts, and events. Like and subscribe to the channel to never miss a video.

We're on TikTok!

Love TikTok for insights and inspiration? The new CMO Alliance TikTok is right up your alley!

We have an announcement...

Okay, this one’s a real “pinch-me” moment for us at CMO Alliance. 🥺

We’re absolutely thrilled to announce that *the* Financial Times has ranked our parent company, The Alliance, 42nd among Europe’s 1000 fastest-growing companies. 🎉

It’s truly humbling to see our hard work pay off with an acknowledgment like this. 

Cast your mind back to 2019, The Alliance was a tiny team of big-dreamers embarking on our first foray into community-led L&D with Product Marketing Alliance. 

Fast-forward just five years, and things are looking a hell of a lot different.

💪 We’re now 15 communities strong
🌎 We host 130+ events per year across the globe
🫂 We’ve gone from a staff of just two to a workforce of 121 

Scaling certainly ain’t easy, especially during the challenging market conditions of the last two years.  But it’s not the numbers that matter here. 

All of this wouldn’t have been possible without the unwavering support from our incredible community members and team of dedicated employees. This is all down to you. 

We’re living proof that the world needs communities and people who believe in and support each other. And community-led growth? Well, it’s the future, baby!

Thank you for the recognition, FT1000, we can't wait to show what else is in store.

💻 The CMO's toolkit for maximizing martech ROI

An unprecedented wave of martech options are set to hit in the inbox of CMOs this year.

This makes the martech space a complex one to navigate. So, as a CMO, how can you do more with less?

We’ve got the answers in our upcoming live session with experts from Bynder.

📅 Wednesday March 6

⏰ 8am PT | 11am ET | 4pm GMT

💻 Online

Join us as we share some of the features to look out for so you can make the right martech decisions to maximize your ROI.

Sign up

⭐️ Women in leadership project ⭐️

Stay tuned to see what we have coming up...

💬 Talking Points

@Lisa Cox is asking how typical is is that your Head of Content (senior level or director) has substantial experience with SEO or do you expect them to rely on an SEO strategist for that context?

@Michael Thomas is asking where CMO's / marketers go for their info download? What blogs, news outlets, socials do you first look at for industry news, marketing trends, technology updates?

@Amanda Farias is looking for good references for content calendars, how to organize campaigns, etc. I've tested a few templates before, but without much success or adherence. Do you have any recommendations or even examples that you could share?

Keep up with all the latest hot topics on the #cmo-questions and #fresh-content channel.

👋 Content Opportunities

🎤 Want to take part in the CMO Convo podcast or have an article featured on the site? Contact Will Whitham

️⭐️ Nominate your CMO Tools of Choice: With 2023 in sight, it's time to take stock of your techstack. What have been the best performers for you in 2022? What are you going to rely on in 2023? Let us know!

🇺🇸 Chief Marketing Officer Summit New York 🇺🇸

Joined the waitlist yet?

If not, here's the stellar agenda you'll be missing out on:

  1. Panel: Do more with less - navigating budget cuts, maximizing impact, and embracing AI with Wexler | Pfizer | Polar |Clozd
  2. Panel: Cultivating dynamic and inclusive marketing teams to empower success with X-Caliber | Sterling | Northwestern Mutual
  3. Unleash enterprise generative AI for accelerated growth across every team with Writer
  4. Fireside chat: CMO journeys - navigating the dynamic career path of marketing leadership with | Harri
  5. Bridging the gap: lessons for B2B CMOs from the world of B2C with USA TODAY NETWORK | LinkedIn | Teladoc Health

Plus so much more.

Network with 100+ of your peers, learn and get inspired with the East Coast’s only dedicated CMO-focused event. 

🎟 Join the waitlist for your complimentary CMO pass

Request to speak at AI for Marketers Virtual Summit, April 18

The Alliance’s communities are all banding together to produce a virtual Summit on AI for Marketers on April 18. Fill out this form to submit your speaker proposal.

We're looking for industry-leading speakers, like yourself, who can cover a range of topics including, but not limited to:

✨ AI-powered predictive analytics

✨ AI-driven content creation

✨ Ethical AI in marketing

✨ KPI alignment with AI-powered predictive analytics

✨ AI-driven marketing optimization for maximized ROI

✨& more

🚀If you are passionate about the future of marketing and AI, or have a compelling story or expertise to share, don’t hesitate to reach out. 

Interested? Fill out this form to submit your speaker proposal or recommend a friend or colleague.

Any questions? Don't hesitate to reach out to Elena at .

⭐️ Your feedback fuels us ⭐️

“I have really enjoyed being connected to the CMO community gathered here. Looking forward to meeting more creative thinkers and sharing ideas and interesting practices in marketing to stay fresh and impactful!”

- Bethany Mach

We thrive on your feedback, so don’t hesitate to let us know how we’re doing!

Leave your feedback and suggestions on

Join our Slack community

Ready to connect with CMOs and top-level marketing executives all over the world? Join our community for an exclusive space for CMOs to network, share experiences and insights, and seek advice directly from other CMOs.