Members-only Resources Evolving influencer marketing I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....
Members-only CMO Convo The secret to successful long-term marketing plans with Ariadna Navarro We sat down with Ariadna Navarro, Chief Growth Officer at VSA Partners, to discuss how CMOs can make the case to stakeholders on why time and resources need to be assigned to long-term plans....
Members-only AI Practical use of AI for creating new marketing and e-commerce content Delving into the world of AI for marketing and e-commerce content creation is an adventure in innovation and efficiency. I've witnessed firsthand the transformative power of AI when applied thoughtfully to content strategies....
Members-only Resources 3 ways to maximize value with your TV ad spend - in any economy For those advertisers looking to establish a resilient, efficient foundation with their media buys, particularly in the much-transformed space of TV advertising, the following three approaches warrant careful consideration....
Members-only Our case studies CMO Alliance Ambassador case study: "I am eager to amplify awareness about this invaluable resource", Munmun Nath Our ambassadors play an essential role in the CMO Alliance community, so we couldn't resist catching up with one of the newest members of that select group, Munmun Nath, CMO of Union Digital Bank....
Members-only Data Building brand trust in a new era of data privacy In the ever-evolving landscape of data privacy, the question of how brands can build trust with their customers is more pertinent than ever....