Alan is the CEO and Co-Founder of Contento.io, a Headless CMS, built to power B2B and SaaS websites. He was previously a freelance marketing consultant for several leading B2B SaaS companies.
CMO Insights: How to validate if your SaaS startup has achieved product-market fit?
Startups need to validate the assumptions they are making, and to do so they need to build a minimal viable product and to ‘get out of the building’ to meet prospects and to learn whether or not there is a demand for your fledgling application....
CMO Insights: What a chief marketing officer should focus on in their first 100 days
As a CEO or Founder, what should you expect from this CMO in their first 100 days? This blog outlines some of the key areas a CMO should focus on while recognising that they can’t fit everything in so some of these areas will get deprioritized....