Alan Gleeson

Alan Gleeson joined us once again, to share his considerable experience as a fractional CMO for B2B SaaS start-ups and give you the lowdown on everything you should be thinking about when it comes to early start-up branding....

Alan Gleeson, fractional CMO for B2B SaaS startup companies and founder of Work with Agility discusses being a CMO in Europe vs. the States, key skills, visions of the future, and more....

This article aims to (a) describe what is a Headless CMS, and (b) outline what you as a Marketer need to know about it....

Startups need to validate the assumptions they are making, and to do so they need to build a minimal viable product and to ‘get out of the building’ to meet prospects and to learn whether or not there is a demand for your fledgling application....

As a CEO or Founder, what should you expect from this CMO in their first 100 days? This blog outlines some of the key areas a CMO should focus on while recognising that they can’t fit everything in so some of these areas will get deprioritized....

In this short post, Alan outlines how SaaS founders need to modify their approach and implement a simple sales methodology to increase their odds of success....