James Shaw

Marketing Alliance Customer Alliance Revenue Alliance Product Alliance Finance Alliance Technology Alliance

Partner

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Head of Content and SEO at The Alliance.

Post

Product Launch

Product documentation framework

Pricing

Pricing strategies framework

Sales Enablement

Sales battlecard template

Customer Marketing

Customer Advisory Board email invitation template

Positioning & messaging

Brand positioning strategy framework

Product Launch

Product roadmap template

Positioning & messaging

Product positioning template

Win/Loss

Win/loss email invite templates

Product-Led

Trial-to-subscription conversion framework

Product Marketing Strategy

Buyer journey (stages and tactics) template

Premium

B2B user persona example

Personas

B2C buyer persona example

Personas

B2C persona questions template

Premium

Customer retention survey

Product Launch

Product launch tiers framework

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.