We wanted to know a bit more about what motivated Munmun to become a CMO Alliance Ambassador, and her advice for other marketing leaders looking to build a network.
Here's what she had to say:
Hi Munmun, can you tell us a bit about yourself and your role at Union Digital?
I spearhead the development and execution of UnionDigital Bank’s marketing strategy, focusing on amplifying brand awareness, fostering customer acquisition, and propelling revenue growth. My role encompasses the comprehensive management of the marketing funnel, including market research, content creation, and campaign oversight, all strategically aligned with our overarching business objectives.
How did you find out about the CMO Alliance community in the first place, and what motivated you to get involved?
I discovered the Alliance on LinkedIn while searching for a networking platform to share insights, discuss challenges, and exchange best practices in the marketing field.
What have been some of the main benefits of the community for you?
I appreciate the CMO Questions channel, which provides an open forum for sharing thoughts and gaining diverse perspectives. This platform has expanded my network globally, breaking geographical and industry barriers, and fostering meaningful connections with marketers worldwide.
What motivated you to become a CMO Alliance Ambassador?
As the sole CMO representative from the Philippines on this platform, I am eager to amplify awareness about this invaluable resource within my network. I aim to ensure that fellow marketing professionals in my region recognize and benefit from the wealth of insights and opportunities this platform offers.
What are the main things you’re looking to achieve in this role?
- Foster brand affinity beyond customer transactions; brand love transcends mere transactions.
- Ensure a tangible return on investment for every marketing expenditure.
- Raise awareness about the challenges our bank addresses, inviting more individuals to join us in our mission.
What key piece of advice would you have for marketing leaders right now in terms of building a peer support network?
Marketers encounter the persistent challenge of the "shiny object syndrome," where the allure of frequent emerging trends prompts impulsive integration into tactics. A peer network proves invaluable, providing the necessary perspective, second opinions, and a platform to learn from others' experiences. This collective insight aids in informed decision-making, ensuring strategic adoption of trends rather than succumbing to fleeting impulses.
What is your main piece of advice for CMOs heading into 2024?
- Mastering the utilization of AI tools, including ChatGPT, is imperative for staying ahead in our dynamic business landscape. These tools streamline operations and enhance customer engagement through personalized interactions.
- Establishing synergy between brand and performance marketing activities is critical. By seamlessly aligning these functions, we create a cohesive and impactful marketing strategy that builds brand identity and drives measurable results.
- Forge a strong alliance with the CFO. Collaborative financial planning and transparent communication ensure that marketing initiatives are creatively compelling and financially sound. Making the CFO your strategic partner enhances marketing efforts' overall effectiveness and accountability.
Want to join Munmun as one of our awesome ambassadors? The first step is to join our community! It's completely free to join and get access to a global network of CMOs and marketing leaders.