This episode is sponsored by Dreamdata.
Attribution is essential for all marketers, but especially in B2B. With long buying cycles, and multiple customer touchpoints that can lead to a sale, it's important that you track every step of the customer journey so you know where to invest your market spend effectively.
But there's a problem. Most B2B marketing techstacks are using tools that, at best, don't make this kind of attribution easy, and at worst, might be actively hindering your ability to properly track it.
Steffen Hedebrandt, CMO and co-founder of Dreamdata, joins us to share his insights on the current state of B2B marketing attribution, the problems with modern techtacks, and the potential solutions to your issues.
Key talking points
- The importance of marketing attribution in today's landscape.
- The gaps in the majority of B2B techstacks causing problems for attribution.
- Solutions that will take you to new heights of success.
About the guest
Steffen has an exceptional growth mindset, is data-driven by heart, and loves all parts of scaling businesses.
He’s a notorious growth hacker and with his successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen truly knows the pain points of rapidly scaling marketing and growth firsthand.
Today Steffen serves as the co-founder and Chief Marketing Officer at Dreamdata.
About our sponsor: Dreamdata
Dreamdata was born out of the founders’ own experience. In their own ways, Lars, Ole, and Steffen struggled to gain a holistic understanding of what impact different teams in the organization were having on revenue. The solutions available were siloed and offered little insight into the long and complex B2B customer journey.
They needed a solution designed specifically for B2B. A product that could replace the siloed tools and help understand the full value of actions. One which would continually be developed, and crucially, not drain internal resources.
They couldn’t find one. So they built Dreamdata.
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